To listen to all three episodes of the Webby award-winning podcast The Sauce, check out the links below.
When a long-forgotten McDonald’s sauce gets a surprise shoutout from a popular TV show, the company’s team scrambles to recreate the old recipe that fans are ceaselessly demanding.
On October 7, 2017, McDonald’s brings back Szechuan Sauce for a single day to satiate fans. It doesn’t go as planned.
In the wake of the October 7 sauce disaster, McDonald’s figures out how to learn from their previous missteps and what they can do to make it up to fans.
Buzz And Awards
The Sauce has been written about in The Daily Beast, Vice, EW, Adweek, The New York Times, and more. It won the Webby People’s Voice award for Best Branded Podcast or Segment in 2019.
This post is an archive of content produced for a sponsored collaboration between McDonald’s, G/O Media Studios (formerly Studio@Gizmodo), and Onion Labs.