The autonomously animated characters of Soul Machines may be digital, but their brains are programmed similar to ours. Learn how they work in this What’s Next In Tech “Deep Dive” with Best Buy, where we speak with co-founder and CBO of the company, Greg Cross, about the three parts that make the digital brain process emotion and rationale. After that, watch the full video on Soul Machines, and learn even more about the future of tech in our What’s Next In Tech special section. Reed Jackson is a Writer for Studio@Gizmodo This post is a sponsored collaboration between Best Buy and Studio@Gizmodo